Entries by Gabriele

Advertising on TikTok: should you be advertising on it?

TikTok is the next frontier in social media for influencers, marketers, and advertisers.  This unique platform provides new opportunities to appear not only for individuals but also for brands. In 2020, TikTok looks like it could become a major player in just about every market in the world.  What is TikTok? TikTok is a Chinese […]

How to price your products for online sales?

Economic theory states that price is determined by the interaction of supply and demand. The main component of supply is cost, and the main component of demand is the price. Working together, they constantly adjust to each other. In order to survive and expand, companies must set a commodity price that will ultimately cover the […]


Practice shows that only 10% of advertisements affect the consumer and motivate them to make a purchase decision. Due to the high competition, more than half of brands end up shortly after their launch.  Brands seeking to dominate in the market must pay increasing attention to packaging design, which can boost consumer purchasing decisions by […]

7 Top Spring dropshipping products to sell in 2020

Here comes Spring shopping–one of the biggest shopping seasons of the year! So many people want to start their own online businesses and face one common problem: they don’t know what to sell… Well, there are countless pructs that you can sell this spring on your onlnine martket, and you can get started right after […]

Brand communication in times of crisis: what to do?

In the face of the crisis, proper brand communication and positive user experience are more important than ever. Choosing a form of communication can increase trust and strengthen the relationship between the brand and the consumer, or conversely, undermine it and cause customer distrust or frustration. So how does the brand communicate correctly in a […]

5 keys to successful ecommerce business

To succeed in business today, you need to be flexible and have good planning and organizational skills. Probably the alone authentic idea is not enough to run a successful business, right? Also, you need to make people want to buy from you and let your goods to reach users. Ok, let’s take a look how to […]


Every year, Mother’s day is the third-largest holiday after Christmas and Valentine’s day. According to the Search Engine Journal, this year is an expected spend of over $21.2 billion on this special Mother’s Day in the US alone! Shoppers are buying gifts not just for moms. They want to surprise also their stepmothers, grandmother, sisters, friends, […]