Entries by Gabriele

Why do unrecognized brands attract consumers?

In today’s market, there is an opinion that a visible and easily recognizable brand is the only way to get the hearts of consumers. However, according to the experts, the real connection between the consumer and the product is not formed solely on the basis of the brand, so its visibility does not necessarily have […]

What is Social Proof and Why It’s great for marketing?

If we type Social Proof into Google search, we’ll find plenty of articles: “What It Is”, “18 Ways to Use It in Your Marketing” or even “Social Proof Is The New Marketing”. Well, last headline sounds really brave, but no, it’s not “new marketing”. Ok, what is Social Proof? Firstly, this conception was introduced to […]

How to Create Instagram Ads: The Complete 2020 Guide

Nowadays, people definitely prefer spending time on Instagram over Facebook, Snapchat, and Twitter. Because of this, it makes sense to advertise your business on Instagram.  So, in this blog, we’ll talk about everything you should know about Instagram Ads. Let’s get started!  Benefits of Instagram Ads  First, ad recall on Instagram Ads is 2.8x higher […]

How to Set Up a Facebook Shop in 2020?

Facebook captures a lot of attention, with people spending on average of 35 minutes every day on the platform, so it seems like a no-brainer that engaging with your Facebook community is a great way to grow your business. So in this article, we’ll show you the steps to create a Facebook page for business.  […]

Why do you need to treat dropshipping as a business?

Dropshipping is an order fulfillment strategy where the retailer does not keep products in inventory, but relies on wholesalers or manufacturers to actually ship orders to customers. You can start a dropshipping business with zero inventory and immediately start making money. Benefits of dropshipping  First, you don’t need to store your products What is the […]

Advertising on TikTok: should you be advertising on it?

TikTok is the next frontier in social media for influencers, marketers, and advertisers.  This unique platform provides new opportunities to appear not only for individuals but also for brands. In 2020, TikTok looks like it could become a major player in just about every market in the world.  What is TikTok? TikTok is a Chinese […]

How to price your products for online sales?

Economic theory states that price is determined by the interaction of supply and demand. The main component of supply is cost, and the main component of demand is the price. Working together, they constantly adjust to each other. In order to survive and expand, companies must set a commodity price that will ultimately cover the […]


Practice shows that only 10% of advertisements affect the consumer and motivate them to make a purchase decision. Due to the high competition, more than half of brands end up shortly after their launch.  Brands seeking to dominate in the market must pay increasing attention to packaging design, which can boost consumer purchasing decisions by […]

7 Top Spring dropshipping products to sell in 2020

Here comes Spring shopping–one of the biggest shopping seasons of the year! So many people want to start their own online businesses and face one common problem: they don’t know what to sell… Well, there are countless pructs that you can sell this spring on your onlnine martket, and you can get started right after […]