Success in dropshipping requires hard work and effort. It’s wise to invest in online tools to automate or at least streamline your processes.

For anyone who wants to start dropshipping, there are many online tools available that can drive the growth of ecommerce business. So we will give you some of the tools that you can use to do your product and market research.

Importantly, it’s wrong to think that looking for products for dropship is just a one-time thing. Be prepared for a constant search for products to meet the needs of your customers.

Are you ready? Let’s go!

1 DROPTON

This is our product and we test every case by ourselves to make it a powerful tool for ecommerce brands. With Dropton you’ll get everything you need!

It allows us to place multiple ClickFunnels orders on AliExpress in a few clicks. Finally, forget about fill out an order manually…Let Dropton do it for you. Also, it Dropton exports and place orders automatically.. This saves a lot of time and speeds up the process! Moreover, it allows you to generate shipping labels auto-filled with customer shipping and order details.

One of the best part, when you fulfill an order, Dropton automatically send the customer an email update showing the tracking number. This greatly facilitates the company’s work processes!

2 Google trends 

First off, this is a tool that perfectly will help you with market research.

Google Trends is a free tool provided by Google that shows you the latest trending search topics. This awesome tool offers marketers insight into “hot rising” related queries, or terms that show trending changes in consumer interest. 

Also, you can find related topics, demographic insights, and related queries to help you understand Google trends.

3 Glorify app

OK, the second tool is going to help you be more unique than other dropshipping stores. 

Well, as you probably already know, most dropshippers copy each other. They don’t want to be exceptional. So you have a perfect chance to defeat competitors with your uniqueness.

Glorify App is a graphic designing tool specifically made for an online marketer. This tool will help you design product images that help you convert more visitors into customers in a few clicks. The current price at $13 per month. They offer a yearly plan as well.

4 Google AdWords

Google AdWords is Google’s advertising system. There advertisers bid on certain keywords in order for the click from people. Keyword ads are a powerful tool that helps increase and optimize the search marketing effectiveness. 

What do you need to do? Enter a name and variations for each item. The system will generate data on keyword competitiveness. Then browse through the list of products by looking at the keywords you can use. GoogleAdwords  will benefit your business a lot!

5 Omnisend

Let’s continue with the dropshipping tools that you will need for email marketing. First off, you need an email marketing service. Let’s take a look at Omnisend.

Using this tool, you can send up to 15,000 emails per month for free. That’s great! This  is more than enough if just starting dropshipping business.  

6 Zoho Mail

Secondly, you definitely need a professional email address! [email protected] it doesn’t work here… You should look at Zoho Mail. It suggest to create professional email for free. 

7 Facebook Creator Studio

Alright, let’s move on to the tool that will help you with your social media platforms. If you’re looking for a free tool, then you definitely should try tool called the Facebook Creator Studio. 

With this awesome tool, you can easily schedule your Facebook and Instagram posts. 

It lets creators and publishers manage posts, insights and messages from all of your Facebook Pages in one place. Also, analyzing and monetizing your videos can be easier than ever.

8 SimilarWeb

SimilarWeb delivers a new world of digital measurement. 

Researching competitors! This free tool can show you traffic that your competitor’s site is receiving. In a single click, you can get in-depth traffic and engagement statistics for any website you browse.

9 Amazon Best Sellers

Even if you don’t plan to sell on Amazon, take a look at the Best Sellers section on their site is a great way to find out how popular your product is in other marketplaces. 

There you can see customer reviews and an average. Moreover, take the opportunity to read the bad reviews! Put your attention on those negatives and see if you can find products that are an improvement over that product. 

10 WatchCount.com

It’s a site geared to accept your search query and display items that eBay deems as popular. Of course, you can compare similar items that are listed on eBay. You’ll want to check the ones with higher Watch Counts and see what edge they have over other similar products. Do they talk more about valuable qualities? Do they use more colors? Or is their brand name unique? 

This will help you understand if you can compete in the market before selling your products. 

See you soon,
Team Dropton




Dropshipping is an order fulfillment strategy where the retailer does not keep products in inventory, but relies on wholesalers or manufacturers to actually ship orders to customers. You can start a dropshipping business with zero inventory and immediately start making money.

Benefits of dropshipping 

First, you don’t need to store your products

What is the main difference between dropshipping and the standard retail model? In the first case, the merchant doesn’t have to purchase the products until the moment the customer pays for it.

Dropshipping does not require large initial capital to start. This is one of the biggest benefits for a start-up entrepreneur. When we talk about capital, big or small, we have to keep in mind that we are saving thousands of money on inventory, stockpiling, renting premises and the associated costs. In this case, you don’t need to worry about warehouse management, order packaging and delivery, inventory accounting, the return of products, stock maintenance. 

Flexibility

An attractive opportunity opened up by dropshipping is to work whenever you want. The internet and phone are sufficient for this method of marketing. If you can easily communicate with suppliers and customers – you will be able to manage your business as well.  Manufacturers also get more flexibility since there is more product movement.

Increase the lifetime value of customers

With the ability to add new and expanded product selections consistently, you can keep your existing customers engaged and returning to see what new items you’ve acquired.

Thousands of vacant niches!

Dropshipping business is still staying at the growth stage. Technologies and automated solutions for its smooth running emerge every year, and new exciting products and product categories appear daily.

How to choose the right supplier for your business?

The biggest mistake new entrepreneurs make, they’re choosing unknown suppliers or even without counting their number.

If you immediately start to work with several different suppliers, this means you will need to supervise not only the production of each supplier, but also to check the pricing, follow news, communicate smoothly with different companies. In the beginning, this is not that easy. Therefore, we recommended to start with one supplier and later increase their number.

How to find suppliers?

Suppliers can be found by visiting the largest exhibitions. There is a perfect place to make imporant contacts for your dropshiping business. Also, this will help you to get to know the different products and find out the first news. 

The big advantage is working with a supplier who goes hand in hand with technology. Features such as real-time inventory, a comprehensive online catalog, an order history, and the ability to accept orders via email can greatly facilitate your daily work.

The location of the supplier is of equal importance. For example, wholesalers in central America can deliver a parcel anywhere in the country in just two to three days. Faster delivery times can not only become a competitive advantage, but also help reduce shipping costs.

However, a successful wholesaler search result is just the beginning. You will take a lot of time to analyze its products, study pricing, negotiate more flexible prices or conditions.

How to choose a product group? 

If the only valuable thing you can offer to the market is the lowest price – the business is doomed to fail in the first year. In price racing, you will limit your own profits.

Here are several groups of customers whose needs can be precisely selected for the product:

  • People who invest in their hobbies. That’s why there are so many cyclists whose mountain bikes cost more than their cars, or fishermen who rent a small apartment, but have a large motorboat.
  • Business customers. They almost always order in larger quantities.

Experts recommend finding a product whose marketing can be targeted at both individuals and legal entities. Make sure your product group price matches the presale you will going to make. Once you have selected a product group, supplier and pricing, you should put your attention on a marketing plan and create a quality trading platform.

Create online store design is not enough

Even a product in demand will not bring business in success if you make a customer use discomfort e-shop or he or she simply can’t find it in a search engine… For e-shops, nothing is more important than SEO and the ability to find your products by keywords.

Well, you’ll say great! Let’s calculate how much it can cost an entrepreneur to create an online store: a professional product photoshoot, website optimization, and advertising through other marketing channels… A lot! However, if this will be done in poor quality, there is very little chance that your business will move on. 

See you soon,
Team Dropton

Economic theory states that price is determined by the interaction of supply and demand. The main component of supply is cost, and the main component of demand is the price. Working together, they constantly adjust to each other.

In order to survive and expand, companies must set a commodity price that will ultimately cover the overall cost of production and allow for a normal or adequate return on capital employed.

In this article, we will shortly review the pricing principles, how to set the right price for your products.

Are you ready? Let’s go!

Pricing process 

In the case of a company with a long production cycle, production capacity and production volume are first estimated and fixed costs are added, plus overheads. A supplement to the total production costs is added to allow a “fair” return on the capital invested. This add-on, or “surcharge,” can vary widely.

The “cost and surcharge” method of pricing is usually inflexible in terms of demand, but it’s very popular because it is extremely simple. As demand grows, adding a higher “mark-up” would give the company a higher profit. 

Price determinants

There is no simple formula to make a price decision. The factors described below that interact with each other need to be considered.

Economics. The economic environment is an extremely important factor, such as monopolistic, competition in which a company operates.

Users. To know how many goods can be sold in a given period at a certain price, it is necessary to know well the elasticity of demand for the product. It should not be forgotten that the reaction of buyers to the price is not determined solely by economic factors.

Competitors. When setting the price of a product, it is necessary to anticipate the actions of competitors, which can be said to lead to a price cap. A below-market price will only bring a temporary increase in sales. Competitors can also lower their prices.

Expenditure. The impact of production on costs and profits needs to be taken into profit.

The final choice usually depends on the reaction of the buyers – how much they will pay for the better quality, how long the differentiation will last. 

First, there’re things to consider before pricing your products

Before starting to price your products, you need to know what your business expenses are. You should figure out what all your expenses for the next few months will be. 

Here are some costs to check out: 

  • Contractor, employee salaries, your salary
  • Shipping cost
  • Marketing, advertising cost 
  • Your website fees
  • Emergency fund
  • Monthly fees 


Impact of the duty on the price

Export pricing is complicated by long distance to the consumer, exchange rate fluctuations, government policies (such as customs policy). 


Here comes highlights of pricing:

1 Cover your back! 


Always make sure you’re setting prices that cover your costs, otherwise, you’ll be running your business at a loss! 

Remember, this is the main rule to keep in mind as you go forward and start pricing up your products.  There’s no reason to sell your goods cheaper than anyone on the market, if you can’t afford to keep your business running. 

2 Understand the market 

Whatever you’re selling, you must to to identify customer expectations, segments, needs, and behaviors. It can be carried out as part of market research or user research. You need to know how much your customer will pay. Also as well as how much competitors charge.  

Try your best to find information from customers on what they really looking for and the prices they find fair and the prices that they are repulsed from.

We all know a lot of people love shopping. Did you know you shouldn’t price your items too low? Because shoppers like to know they’re getting value for their money. So, super cheap prices can make customers suspicious, let them believe that your item is mediocre. 


Of course, talk to your customers regularly to make sure your prices remain optimal.  


3 Analyse competitors’ products and prices


Although the maximum price can be set on the basis of demand and the minimum on the basis of costs, when a company sets the average price range, it is influenced by the prices of competitors and their reaction. 

You can buy competitors’ items and compare it. Knowledge of a competitor’s product can be used as a starting point in setting your prices.

Knowing the demand curve, the estimated amount of costs, and the prices of competitors, a company can determine the price of its product.

4 Set value-based price  


Value-based pricing is a strategy of setting prices primary based on a customer’s perceived value of your product in question. The basic idea is to set a price that’s based on what your customers are willing to pay. 

Important: for brands to develop a successful value-based pricing strategy, they must invest a significant amount of time with their customers to identify their wants.

OK, how to set up value-based price? 

Here are the steps: 

  • Identify your customer’s ‘second-best option’. Think if your customer can’t buy your product, then what they should choose?
  • Then find out the price of the ‘second-best choice’.
  • List all the ways why your offer is better. Estimate how much you think these differences are worth to your customers.
  • List all the ways that the ‘second-best offer is better. Be very honest here. So, how much do you think there are worth to your customers?
  • Finally,  calculate the best price! 

Examples of value-based markets

Popular name-brands command higher prices based on consumers’ perceptions of how the brand affects their image. Also, if brand can persuade an A-list celebrity to use their product, the perceived value of the associated brand can suddenly skyrocket. 

However, when a brand’s image goes down for any reason, the pricing strategy tends to re-conform to a cost-based pricing principle.

5 Psychology pricing


Psychology pricing encouraged shoppers to make a purchase decision based on an emotional trigger rather logical. 

Have you ever wondered why the most prices are set on $9.99 instead of rounding it up?  Well, there comes a reason – customers usually pay more attention to the left-hand number rather the numbers after the decimal. So the number $9.99 looks definitely better than $10. This method will drop it into the lower price band and potentially increase its sales.

Objectives of this method:

  • Those prices appear lower to the buyer
  • Those prices show a kind of discount to buyers

6 Don’t stop! Keep testing pricing strategies 

Price testing is exactly what it sounds like, it means testing different prices for your products. Instead of using optimization tools, you let the customer vote for the best pricing with their dollars. 

It’s natural to take a lot time deciding on your launching price. Pricing a price will give you a better idea of how your customer responds to your pricing strategy. Pricing reflects your brand and your target audience.  

All in all, it’s the best method to determine how to price different tiers of products to sell the most product with the highest profit margin. Remember, set your goals, identify your target groups, complete incremental changes, analyze the results and have the right software to support you whilst testing. 





See you soon,
Team Dropton


Practice shows that only 10% of advertisements affect the consumer and motivate them to make a purchase decision. Due to the high competition, more than half of brands end up shortly after their launch. 

Brands seeking to dominate in the market must pay increasing attention to packaging design, which can boost consumer purchasing decisions by as much as 50-80%.  

Packaging elements such as sharpness or roundness of corners, color, shape, font size and font, choice of graphic design, or production material will influence the customer purchase.

FORM OF PACKAGING

Global research has confirmed that consumers prefer more the packaging of round rather than square or rectangular. 

Rounded corners add exclusivity to the product, associate it with luxury for the buyer, and match global sustainability trends with up to 30% less material. However, it is necessary to see a holistic view and not to follow the same rule in different markets.

For example, one of the biggest failures in packaging design came in 2018, when  Dove, which spreads the message that all women of all ages, looks, race or shapes are beautiful, released a limited set of tools to embody women’s silhouettes. However, one clear-cut package made the woman feel formless and this highly unsuccessful experiment caught  consumers anger.

A COMPANY POSITION IN THE MARKET MAY ALSO DEPEND ON THE COLOR

Responsibly, the colors of the product packaging or brand should also be chosen depending on the context and the message being sent. 

Color increases brand recognition of more than 80%. This carefully selected element of a product or service, aligned with the values, emotion, and message of the market participant, can significantly strengthen a company’s position in the market, as the consumer subconsciously chooses brands that reflecting desired mood and internal preferences.

Here comes a list of color meanings.

YELLOW

Commonly seen: energy, optimism, happiness, playfulness, friendliness

Most suitable products/industries:

  • Children’s products (bright yellow)
  • Summer products
  • Luxury/high-end market
  • Fast food


The color yellow can be bright and intense, which is why it can often invoke such strong feelings. The color loves a challenge, particularly a mental challenge.

Yellow can quickly grab attention, but it can also be abrasive when overused. It can motivate people to become overly critical and judgmental, as well as deceitful. Too much yellow can cause apprehension, nervousness, anxiety, agitation and confrontation particularly in people who are already stressed.

Negative color meanings in business:

Impulsive, stressful, nervous, irrationality, fear, emotional fragility, anxiety.

RED


Commonly seen: excitement, rush, energy, love, passion, anger, aggression, power

Most suitable products/industries:

  • Food/drink
  • Sales/discount stores

Red is a color that dominates. It gets people’s attention and it holds it. This color exudes a strong and powerful masculine energy.

Red is energizing. It excites the emotions and motivates us to take action. It signifies a pioneering spirit and leadership qualities, promoting determination, ambition.

The color red has also been proven to have physical effects, increasing blood circulation, breathing rates and even metabolism. This actually creates hunger, and is one of the reasons why most fast-food chains and restaurants use red in promotions and branding. Red is used as a primary branding color by Burger King, McDonalds, KFC, Pizza hut…

Also, this color works perfect on short-term, irregular promotions such a sales and offers.

Negative color meanings in business:

Angry and quick-tempered, over-bearing, tiring, aggressive and domineering, resentful, violent and brutal.

ORANGE

Commonly seen: joy, energy, warmth, fun, enthusiasm, vitality

Most suitable products/industries:

  • Creative
  • Ecommerce

Orange is similar to red and it also creates physical effects blood pressure, breathing, etc.), but to a smaller affect. This secondary color adds vibrancy to the brand and always catches the eye. Orange is often used to draw attention, such as in traffic signs and advertising.

It’s a combination of yellow and red and is considered an energetic, which is perhaps why many sports teams use orange in their uniforms, mascots, and branding.

The color psychology of orange is optimistic and uplifting, rejuvenating our spirit. In fact, orange is so optimistic and uplifting that we should all find ways to use it in our everyday life, even if it is just an orange colored pen that we use. Fanta and Nikelodeon created their logos to represent fun.

Orange brings spontaneity and a positive outlook on life and is a great color to use during tough economic times, keeping us motivated and helping us to look on the bright side of life.

However, If you’re targeting the luxury market, avoid this color. It’s youthful feel, playful, so that can make your brand feel cheap, especially when it’s overdone. 

Negative color meanings in business:

Over-bearing, superficial and insincere, inexpensive.


BLUE

Commonly seen: calmness, coldness, reliability, intelligence, security

Most suitable products/industries:

  • Social media
  • Software
  • Health and wellness
  • Financial


Blue is the color of the sky, ocean, sleep, and twilight. It is a color that makes you feel so good. It allows us to calm down, destress, and think of the most ideal situation. Also, color blue is often seen as a sign of stability and reliability. Blue adds strength and unity, and is therapeutic to the mind and body. It brings harmony to the spoken word. However, it can be perceived as cold, unemotional and unfriendly.

The color blue is the most universally favored color of all and therefore the safest to use. It relates to trust, honesty and dependability, therefore helping to build customer loyalty. Also, businesses that want to project an image of security often utilize blue in their advertising and marketing efforts.

To put on your attention, younger people see blue in general as a color relating to maturity and the adult market, unless it is a bright electric blue.

Negative color meanings in business:

Rigid, deceitful, spiteful, self-righteous, superstitious, emotionally unstable, manipulation, unfaithfulness.

PURPLE

Commonly seen: degree, title, influence, power, strength, femininity, loyalty, calmness, luxury

Most suitable products/industries:

  • Indulgent products
  • Luxury/high-end market
  • Sophisticated/mature target market

Purple suggests wealth and extravagance, fantasy and the world of dreams… Physiologically, it heightens people’s sense of beauty and their reaction to more creative ideas.

The purple color is the most prominent psychological trigger is that of royalty and nobility, making it an amazing choice for brands creating luxury and elegance. It has incredible high-end appeal and is a great way to increase the value of a product, of course.

If you are in a service business, use some purple in your marketing to denote your premium service. Also, many companies that stand out as being original and different use purple in their logos. Example – Yahoo! Cadbury, Taco Bell, etc.

Negative color meanings in business:

Immaturity, pompous, arrogant, fraudulent.

GREEN

Commonly seen: naturalness, life, energy, wealth

Most suitable products/industries:

  • Green products
  • Environmentally friendly
  • Health and wellness
  • Fitness

Green is a color of growth and vitality, associated with new life and renewal. This color is known as the color that calms you down, a symbol of rest and peace. With green, you create security and tenderness, harmony and balance. It has a more positive affect than most other colors.

Also, this is a color of Mother Nature, therefore it can be a great choice for designing the ecommerce stores that offer food products or cosmetics they are not artificial. The juice brand Tropicana wants the users to know that the juice is natural. 

Darker greens relate to money, wealth and prestige, while lighter greens relate to growth and freshness, it can also represent sustainable development, prosperity, and financial stability. Negatively, it can indicate stagnation and, incorrectly used, will be perceived as being too bland.

Negative color meanings in business:

Possessive, materialistic, over-cautious.

BROWN

Commonly seen: security, structure, support, seriousness

Most suitable products/industries:

  • Finance
  • Coffee
  • Food
  • Package delivering
  • Outdoor products and services

Physiologically, brown gives people either reassurance and comfort or a feeling of suffocation and dirtiness. Also, brown suggests endurance, stability and duty. It relates to the outdoors, the practical and down-to-earth and the family unit. Many of us love brown due to its security, strength and practicality.


Brown is often used in food packaging because it can signify the food is natural, earthy and eco-friendly. Coffee and chocolate companies also often use it in their packaging because it’s the color of their product.

Negative color meanings in business:

Lack of sophistication or humor, too serious, heavy and dull, despairing, dirty, passive.

WHITE

Commonly seen: purity, cleanliness, innocence, effectiveness


Most suitable products/industries:

  • Creative
  • Desing
  • Tech


In color psychology white is the color of a new beginning, it stands for everything good and right. Color white is calming as it creates simplicity, organization and efficiency out of chaos. It clears the way forward.

While isn’t stimulating to the senses, it opens the way for the creation of anything the mind can conceive.

White can feel distant, impersonal, and cold. Though we associate it with morality, it can make us uncomfortable, as if a space or project is too perfect, or too artificial. It communicates, “Touch me not!” White is purity and, like black, uncompromising; it is clean, hygienic, and sterile. 

Negative color meanings in business:

Fastidious, empty, isolated, cautious, critical and boring.


BLACK

Commonly seen: power, luxury, elegance, sophistication, safety, independence

Most suitable products/industries:

  • Tech
  • High-end products

Black is all colours, totally absorbed.

Psychologically black means authority, power and control. Alternatively, it can be seen as sophisticated, dignified and serious. Black is a neutral color, which is often used to “stabilize” or subdue more vibrant colors that run the risk of being overpowering. Because of these stabilizing properties, black can feel very powerful.

Also, black can be associated with being modern. The use of black in the Apple logo implies modernity, innovation, minimalism, and bold thinking. These are all traits the modern consumer has come to rely on Apple products in their daily lives.  


Negative color meanings in business:

Depressing, pessimistic, secretive, conservative, serious.

The message is encoded in font

A well-used font may also encourage the purchase of a product. Too complex and incompatible font style complicates the task of reading and researching the brand, makes the user feel uncomfortable and creates negative emotions.

According to the research, Sans-Serif is the most attractive font. It making less time-consuming for users to examine label information. Also, modern brands are seeking very popular Century Gothic and Calibri font styles.

Ignoring user needs is the death of the brand

Businesses often save money where they should spend more – packaging is made from inferior, cheaper materials, creates a logo that is unsuitable for their segment, and underestimates the attractiveness of colors and fonts and the power of symbolism.

Nowadays, with fierce competition and coming more brands than ever, business owners need to pay attention to packaging and not be afraid to be different.

Team Dropton


Here comes Spring shopping–one of the biggest shopping seasons of the year! So many people want to start their own online businesses and face one common problem: they don’t know what to sell… Well, there are countless pructs that you can sell this spring on your onlnine martket, and you can get started right after this review.

We’ve used these two main resources for our research:


Google Trends
Social media channels: Facebook and Instagram

Alright, now it’s time to get started with our list of products to sell this spring on your online store! 

1 Face massage Rollers 

Face rollers are a great thing if you’re looking for dropshipping products to sell in spring 2020. This product gets an impressive 49,500 every month searches proving this is an item people really need. Search “face roller” on YouTube, and there will come nearly 80,000 results. You can market this face massager by creating Google ads targeting keywords like “face massager.

Face massage rollers: the secret from the ancient Chinese skin care 

With our culture’s growing up with natural products and holistic treatments, one of the latest beauty trends is on the rise: face massage rollers. Indeed, this is not a new thing. Face massage rollers have held a special place in Chinese culture for centuries. This simple massager can be used to massage the chin, nose, cheeks , etc.

Instagram ‘star’

Instagram is connecting beauty brands and influencers. Face roller became one of the most popular Instagram product. You can also create simple videos showing your massager being used on the face to demonstrate its benefits. Then, Then, use those videos for social media ads.

All in all, face rollers are really great choice if you’re looking for dropshipping products to sell in this spring. Hurry up!

2 Hiking Backpacks 

Spring is the perfect time for hikers! And hikers love to buy new stuff for this season. The analyzed data shows backpacks a clear frontrunner as one of the best products to sell online on spring. Backpack sales will grow from $19.1 billion in 2020 to $22.5 billion in 2023. So, this should be a top product on your sales.

Remember, when it comes to listing these products in your store, to try and nail your product descriptions. Just make sure you include as much useful information as you can in your product descriptions – it could convert customers.

3 Running/Athletic Shoes


Summer bodies are getting ready on spring! When the weather thaws and the days get longer— it encourages sports outside and morning runs. In fact, mesh shoes for women and men have been a best-selling item for the last two years and will be a trending product in 2020.

Authenticity of photos

Buyers will especially be worrying about counterfeits. Before you get started your campaign, stay away from the images of other websites. Make sure all your photographs are original photos. Not having your own images is the first thing that could prevent shoppers from trusting the authenticity of your brand. Take the right photographs to take pictures for your sneakers selling list. Include three or four detailed shots from the different angles. 

4 Portable power bank 

It’s very useful when you have a power cut at your home or no electricity area. So, power banks are always giving freedom to use the smartphone without worrying about its battery. Travel without worrying about charging point or phone’s battery.

However, most people don’t have power banks just yet, or at least, not one that they can carry easily around with them every single day. So, that’s exactly why this great product could prove to be a winner for your store.

5 Fitness trackers

Fitness trackers (sometimes called smartwatches) are a wrist-worn device that can detect some combination of walking steps, running distance, heart rate, sleep patterns, and swimming laps.Fitness bands interact via Bluetooth with an app in a mobile device that configures the device and downloads the wearer’s activity data. The statistics shows, they are around 1.2 billion globally sold each year. Worldwide revenue from fitness trackers is expecting to grow to $3.33 billion in 2022.

Offering these bands as an upsell to your customers is a great way to help increase overall sales.

6 Minimalist wallets 

As the world progresses to a cashless society, the need to carry wads of cash in your wallet is decreased and the majority of wallets inevitably become slimmer as a result. May as well jump on the trend ahead of the pack, right?

That’s exactly why minimalist wallets are so great. People are moving away from chunky wallets – they need a new, streamlined take on their comfortable wallets.And spring is a great time to show on those buyers these great minimalistic goods!

7 LED pet collars

Here comes one of the best dropshipping product for pets 2020.

It is the most daunting task to get hold of pet if it is faster than you. Sometimes, WE even lose the sight of him. Calling their names won’t help either, if they are lost in the fun. But, these collars are an amazing device which help owenrs find your dog by following the LED light.

Truly, pets owners love to buy new things for their furry friends. In fact, Americans spend $70 billion on pets! They spend more money on their pets at a higher rate than they are on medicine or food! So, LED pet collars should be a great product that pet owners are looking for on spring. When you’re marketing these products, we recommend creating videos. You really need to show the product being used to demonstrate its value.

Team Dropton

 


Just imagine, over the last five years Influence marketing has risen 90x, and within a decade we’ve grown up from 0 to 93% of marketers practicing it. According to Business Insider Intelligence, this is expected to grow to a $15 billion industry by 2022, up from $8 billion in 2019!

Q: First of all, what is Influence marketing? 🤔


A: A:
Well, it’s a big deal. To put it simply, this is the campaign collaborations between brands and influencers. This market influence came about seeking brand popularity, an individual’s expertise, or reputation. 

You should to consider what your target audience is and where they spend time. Let’ say If your target audience is older people, for instance, you take a look for influencers talk about your niche in Facebook groups. If your target market is young people, then you may focus more on Youtube, Snapchat, or Instagram.

Are you asking how to find the right influencer for your brand? Let us help you! In this blog, we’ll explore key influencer marketing apps to find the right influencers for your brand, monitor campaigns, and measure results.

Here we go!

1 Upfluence

Browse, evaluate, contact!

Save tons of time in this fast world! The plugin offers instantaneous, cutting edge analytics for any influencer, across all of their social media accounts.

The Upluence has a huge database of influencers over 150 countries within 3 million influencer profiles. The platform is screened for high-quality engagement, reach and updates these in real-time. This immediately allows you straight from your Chrome browser to analyze an influencer’s profile info and goes well with profiles on all major networks: Instagram, Facebook, YouTube, Pinterest, and Blogs.

Clients can search through Upfluence to find influencers by using as much as need keywords. Using criteria like location, social platform, or the number of followers, you can narrow your search even further on Instagram. That’s great!



2 Discover.ly

Discover.ly founder Theodore Summe says he created the technology to streamline the networking power of social media. Discover.ly founder Theodore Summe says he created the technology to streamline the networking power of social media. It saves time by showing users’ needs in one place.

The technology needs users to download a browser add-on for Google Chrome. Then, you can use it to see your email recipients, LinkedIn and Facebook connections’ social accounts and updates in a sidebar. Indeed you can also see your connections’ social media accounts on a wide range of other social media channels and platforms. These include Google+, Klout, Angel base, FourSquare, and Behance.

Discover.ly even gauges the context of relationships—in this case, the number and types of social media interactions between connections.

3 Social Crawlytics

Here is to help you identify your competitors’ most shared content. With this tool you can analyze your competitors to determine what has been their most successful content and how people have shared it. In addition, it offers a suite of tools including social metrics, most shared authors, scheduled monitoring and a robust API. This could give you possible influencers.

4 AllTop

This works really cool if you’re looking for influencer blogs. Alltop is really better than Google…

It is curated by people, not by an algorithm, who search for the top blog posts each day in particular niches. Basically, it collects blog posts and content from popular websites’ RSS feeds, and puts them into one single place. It’s an easy way to keep track of the latest, most recent posts! So, this tool provides a very simple way to scan through the articles listed on popular websites.

Alltop covers subject areas from business to news, from hobbies to technology, and from regions across the globe.

5  HyperAuditor

Find fake influencers, followers, likes, comments, and engagement

If you’re looking for an in-depth analysis of the quality of an Instagram or Youtube influencer’s followers or a way to find fake followers stats, HyperAuditor’s coming to help you.

You can select a list of the top 1000 influencers, covering all niches or break the list into one of 14 categories. Also, you can either select influencer lists covering all countries, or select a list only including influencers from one of 17 selected countries. Moreover, it shows what your target audience is and what they are interested in.

6 SEOquake

SEOquake gives you quick and easy access to analytical data on any webpage. This is is a free browser add-on you can use it for quite a few SEO purposes that provides you with organic research data at the click of a button. Currently compatible with Mozilla Firefox, Google Chrome and Opera.

This tool isn’t limited to search results, however. At any point, while browsing a webpage you can activate SEOquake and review a series of reports about the webpage’s SEO value. This is a wealth of information which can be of great value, particularly if you are looking for influential sites to work with. SEOquake can provide you with the data you need to create an effective strategy for your business moving forward.

Team Dropton


In the face of the crisis, proper brand communication and positive user experience are more important than ever. Choosing a form of communication can increase trust and strengthen the relationship between the brand and the consumer, or conversely, undermine it and cause customer distrust or frustration. So how does the brand communicate correctly in a case of force majeure and what actions are not recommended?

In times of crisis, the consumer needs the attention of the brand

Currently, the market is dominated by three main lines of communication – silence, informational messages (room disinfection, distance keeping, etc.) and specific messages to the customer.

Information messages sent by companies about shortened working hours or disinfection of premises are required but not inclusive. The consumer feels connected to his favorite brand and is looking forward to his needs-oriented communication. Suppliers of a product or service must empathize with the customer and ask themselves: What is the customer thinking about now? What are they most worried about at the moment?

Instead of panicking, you need to think about how to make the customer happy

Today, people are quarantined at home and they need the ways and suggestions to dispel them boredom. At home, opportunities to enrich your daily routine with more engaging activities are limited, so companies that have relocated to the virtual space have taken a very smart step. For example, the sports club does virtual training and webcasting is an example of good communication. Also, National Geographic opened its paid resources to all readers.

In times of crisis, communication messages need to be rethought

Today’s communication needs to be constant and fast. Companies are required to follow customer reactions and plan their communications accordingly. Now every word sent has a much greater weight than ever before. It is important to remain empathetic and positive towards your customers, and in the event of a mistake, to apologize and continue your dialogue with consumers. Tennis champion Billie Jean said: “Champions play as long as they succeed.” So don’t be afraid of the first setbacks and keep communicating!

Today customers interpret the information differently than before, so all previously planned messages should be adapted to the situation. Communication that claims nothing has changed is inappropriate.

Content and tone are important to the user

What kind of messages should brands avoid? Avoid complex language! This kind of communication creates a cold distant relationship with the consumer, creates a sense of mistrust and the customers no longer want to continue the relationship with those brands.

The message must have a meaning

Identity is a vital factor that emphasizes the uniqueness of a brand. So spreading the message of brand identity is a must! By the way, crises often test how well brands adheres to its communicative values.

Brands that are currently offering a discount code with the phrase COVID19 will definitely not receive customer support. Customers do not want to feel that the business is exploiting this situation for additional sales.

Therefore, now that the market has decided to introduce a new product or service, it is necessary to communicate as clearly as possible the causes, consequences, and circumstances of that decision. At the moment, communication about the issues that matter to our customers cannot really be too much.

Team Dropton

To succeed in business today, you need to be flexible and have good planning and organizational skills. Probably the alone authentic idea is not enough to run a successful business, right? Also, you need to make people want to buy from you and let your goods to reach users. Ok, let’s take a look how to make your ecommerce business happy. 

Ready? Let’s go.

1 Your ecommerce website should function properly and look good

To start with, good design is about how something looks and works. Importantly, well-designed website makes strong first impression, helps convert visitors into customers and earns you more money. So, When designing ecommerce website, make sure it works well on all platforms: browser or mobile device that customer can use. Put your attention on mobile devices – how text and images will suit on a little screen.

Color psychology

Also, we really recommend taking a proper look at the psychology of colors to know how to affect your customers in the right way you need.

2 Use customer feedback to improve your business


“We all need people who will give us feedback. That’s how we improve.” 
– Bill Gates, Microsoft

Agree with us, one of the major problems on the Web is the lack of trust that visitors have…

Ask for customer feedback!

So, social proof always plays an important role in building trust. Don’t be afraid to ask customers for feedback to display on your website. Ask them what they really like or dislike about your website, products and customer service, and what you could do to improve about their online shopping experience. This is how your business will grow so fast.

Use partner logos

Also, provide social proof via client and partner logos. You can use it to show who your allies are. Of course, customer will recognize larger brands, but unknowns can make important impression as well. Knowing you’re good enough to work with those brands is also convincing someone you’re good enough to work with them.

Here are more practices for you:

  • Having the faces of people on your website can make visitors feel safe
  • Use authentic images, Generic and formulaic stock images are everywhere. Your website visuals should look like they were taken of you and your team in real situations. 
  • Create helpful content. “Buy these products now, because they’re the most awesome things ever!” – Well, it’s not the best idea… No one likes a constant sales suggestion, right? Instead of, design your website to help solve audience problems and touching their interests.

3 Your ecommerce website should be easy to find 

Right, the best way to lost your potential customer is…? Make their difficult to find what they’re looking for! Ok, let’s see what you can do to help your customers find you quickly.

Boost overall engagement

Promote your brand on a real time! You should use these tools:

  • Use social media to drive traffic to your ecommerce stores (Instagram, Facebook, Linkedin, Pinterest, Youtube) 
  • Your website
  • Build a blog about your industry and product lines 
  • Online listening pages like Google, Yahoo, Yellow pages or Urbanspoon
  • Review sites as Trip Advisor or Yelp

The importance of SEO


“Successful SEO is not about tricking Google. It’s about PARTNERING with Google
to provide the best search results for Google’s users.”
– Phil Frost, Main Street ROI

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer. Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor. As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

Seo is an asset! It’s An effective help to generate sales and leads by using keywords. Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services.

Use Google Keywords Planner Tools to search the relevant keywords. Then take the trick to further organize all the keywords into two categories:

  • Buying-intent
  • Research-intent 

Know your target audience

The key to running a successful e-commerce business is to know well your target audience. Let’s say, how much money they can spend, where they spending time online and as what they value the most. Marketing success starts with knowing how to find your target audience. Well, you want to find who your people are. But how?

Use Google analytics. It has a ton of data about your audience. Also, find your target audience on Facebook with Facebook insights. Facebook provides every Page owner with a powerful set of analytics that is free for you to use anytime you want.

4 Build brand meaning

Well, we all love the memory we have of how brands made us feel, do you? Building brand value means finding the people who would find your brand as a valuable product in the first place, not just casting a wide market. “More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of ourselves, reminders of who we are or would like to be.”, according Seth’s blog.

5 Support your team


“Happy employees ensure happy customers.
And happy customers ensure happy shareholders – in that order.”
– Simon Sirk, motivational speaker

Happy team = happy business

To end with, one of the main keys to bring your business to success is to make your team happy. The secret to a successful company often comes down to that simple concept. Happier employees work harder, work better together in teams and are generally more productive. Being happy at work means thoroughly enjoying what you do and loving where you work.

Powerful ways to motivate and appreciate your employees

  • Get to know them. Ask about them free time after work, fun, etc. You don’t need to spy them! It shows that you interested in them as an individual instead of someone there to do a job.
  • Praise their work. Say “Well Done” when job done good. That will motivate them to do more good work since they will feel appreciated.
  • Your employees spend a large amount of time of their lives working in the office. So try to make the office look as friendly and appealing as possible.
  • Provide your employees with the training they require to advance in their careers and to become knowledgeable about the latest technologies and industry news.
  • Don’t let employees become bored… Plan a happy hour every Friday, have company lunches together in the office.
  • Please, avoid people burning out.
  • Be a leader worth following! 💡

Team Dropton

Every year, Mother’s day is the third-largest holiday after Christmas and Valentine’s day. According to the Search Engine Journal, this year is an expected spend of over $21.2 billion on this special Mother’s Day in the US alone! Shoppers are buying gifts not just for moms. They want to surprise also their stepmothers, grandmother, sisters, friends, and even daughters.

When is the perfect time to start your Mother’s Day advertising campaign?

We recommend starting promoting your campaigns 3 to 4 weeks before. This will help shoppers to decide what to buy and take the best shipping time. Before diving into Mother’s Day marketing strategy, think about who you’re targeting. Ask yourself: who do you want to reach with your products and what are their shopping objectives for Mother’s Day?

So, in this blog, we’ll put on your attention a list of 5 Mother’s Day marketing strategies 2020 that will help to boost your ecommerce business sales traffic. Let’s jump right in!

1 Start sending Mothers Day messages to your shoppers and email list

The email will play a big role in promoting your Mother’s Day marketing campaign

Create a special email marketing campaign with Mother’s Day as a wonderful theme. This helps ensure your consumers will think about your business when it comes time for them to look for Mother’s Day gifts.

You could include a list of your most popular products for Mother’s Day based on previous shoppers’ behavior to help find people the right products this year. Also, make it easy to find presents on a budget. Create customers the immediate option to shop for gifts within a certain price range.

Encourage urgency with countdown timers

Offer select product discounts on coming to Mother’s Day. Then, create a countdown timer into your email marketing strategy is an opportunity to increase urgency, as shoppers want to snap up a good deal before it runs out. With offers served in real-time, retailers can be sure that shoppers know exactly how long left time to buy your goods.

Use authentic images

Show real mothers in your emails! It’s such a wonderful strategy of creating personal, authentic images in your marketing emails. It goes with trust! Showing reals customers’ images in marketing strategy is an emotionally effective way to stand out.

Inform shoppers about delivery 

Of course, include a handy shipping guide to so customers know about order deadlines. Delivery arrivals are always a worry for online shoppers, especially for hurrying orders such as Mother’s Day gifts. Don’t forget to create last-minute email campaigns! Also, there is an amazing opportunity to offer next day delivery. This can convince last-minute shoppers to order from your online store. Offer free shipping on select Mother’s Day gift ideas. It’s a great method that will help you highlight key products you want them to sell.

2 Create a page for Mother’s Day shopping

Next, make it easier for Mother’s Day shoppers to find what they’re looking for! Add a special Mother’s Day offers on your online store homepage that people can find all the mom-centric products they need in one place. Take a good look at your products that would make every mother smile :))

3 Video Marketing 

Think beyond the sale 
The world reportedly watches 1 billion hours of YouTube social video per day. And those who are headed towards digital marketing sales grow should have a complete understanding of the power of video as a marketing tool. Of course, not every Mother’s Day video should be sales promotion. Consider what feels unique of your brand, and let’s be memorable among the other Mother’s Day advertising campaigns that your audience will inevitably meet. Make people impressed. Emotions drive a customer experience that will grow your business.

The great example “Pandora: The Unique Connection”

This iconic Mother’s Day video campaign garnered 20 million YouTube views. It effectively integrates the brand name into convincing storytelling: children are blindfolded and told to pick out their mother from a group of women. The video perfectly shows the little things that make the mother-child bond so special. The campaign either executed perfectly on the standard approaches or add an original twist.


“Marketing is no longer about the stuff that you make,
but about the stories you tell.”
– Seth Godin, American author and former dot com business executive


4 Ask your customers to share their mom-centric content

Well, Mother’s Day isn’t just about gifts for mams. Inspire people in making this special day even better through heart-warming content. Here plays a big role in the stories or photos that people share about their moms and relationships. So, give your customers the opportunity to share with you special stories about their moms.

Launch a giveaway for Mother’s Day

Everyone loves giveaways! This is a good way to get sales for your online store. So, your shoppers could submit stories and photos (along with a relevant hashtag) to share on social networks for a possibility to win your product to their mom on this special day.

5 Create Mother’s Day quotes or MEMES for social media

Share popular jokes, quotes or even share popular celebrity moms which inspire people all around the world. Be creative! If you lack the ideas of what to publish, take a look and get inspired by searching Mother’s Day Quotes on Pinterest.

Don’t be late!

Here’s Mother’s Day 2020 dates across the globe:

US – May 10
Australia – May 10
Ireland – March 22
France – June 7
Spain – December 8
Portugal – May 3
Middle East – March 21
Hungary – May 3
Germany -May 10
Austria -May 10
Switzerland – May 10
Greece and Cyprus -May 10
Israel – February 25
Russia – March 8
Ukraine – May 10

Team Dropton

On January 30, the World Health Organization declared the coronavirus a global public health emergency situation. Even so, the coronavirus is still causing the epidemic. On March 3, the virus had infected at least 92196 people and the death toll climbed to 3129 globally. It reached out to 37 other countries.   

The Chinese government took precautions of local and international populations’ safety and shut down the trade transportations. As a result, this outbreak has a high impact on the economy and business and affects at least 20% of the national GDP in 2020. 

In fact, most of the dropshipping business suppliers are from China. American and European dropshippers enterprises use the highly lucrative business model delivering products manufactured straight from China. Therefore, this period is a real challenge to run their business.  

On this point, let’s find out the strategy for dropshipping business during coronavirus. 

First of, what is the current status of the coronavirus?

China slowly back to life. Now, as some factories starting to work is clear that China is restarting. However, China’s efforts to prevent the virus does not match with trying the country to get back to work.  

According to the medics, the virus seems to be not so deadly as other coronaviruses including MERS or SARS. UNICEF says that over $ 42 million is needed to overcome the coronavirus. 

When can we expect the resumption of resume work?

China’s government classifies the regions of the severity of the epidemic and arranges for most important companies and factories back to work as soon as possible.

Factors related to the Dropshipping industry will not get support to be opened preferentially. 

How dropshippers should handle coronavirus?

Inform your customers

Manufacturing and logistics facility shutdowns due to the coronavirus could be longer-than-expected closures. First of all, be honest. You should apologize to the shoppers for the situation and prepare them for possible delays. 


Be professional and patient! Don’t take the customers’ complaints personally. Think you can always refund the money back, even give certain discounts to remain a friendly relationship.   

We have useful information on how to handle this situation and how to communicate with your customers:

Also, create an informational banner on your store website to make sure every shopper sees that your products are delaying. It’s even better if you not mention that it’s about virus issues and extreme situations. 

Improve  your business strategy

Plan your advertising budget according to your daily order ratio and reduce the advertising budget if it’s needed.

It’s a great time to improve a niche for your business, learn which IT solutions can facilitate your dropshipping way, find the most suitable and attractive design for your website, find out trending products to sell, etc.

After Chinese suppliers go back on track, you will be ready to boost your online store with new and higher goals!

Look for the partners who have warehouses in US or Europe

This situation is a great advantage to let your business opportunities grow.

Create a list of new reliable suppliers and confirm whether long-term cooperation can be foreseen. On this point, you can even cut down on delivery time and avoid major delivery delays.

Explore new territories. When your competitors shut down advertising and trading, now is a great opportunity for you to expand your business into new territories.

Also, use the AliDropship Plugins to build a product database. This will give you a list of partners who send products from any country that is needed for your online store.

Can the customer get the coronavirus from a package delivered from China? 

U.S. health officials said that there is no evidence to support the transmission of the coronavirus through imported products. There is a low survival ability of these coronaviruses on the surfaces. This is because the packaging has been shipped over days or weeks at ambient temperatures.

Of course, there isn’t clear research about the specific resiliency of this virus, because it is so new and not well known yet. 

The Dropton team