In today’s market, there is an opinion that a visible and easily recognizable brand is the only way to get the hearts of consumers.

However, according to the experts, the real connection between the consumer and the product is not formed solely on the basis of the brand, so its visibility does not necessarily have a direct impact on consumption habits.

How the absence of brand can increase consumption?

Most marketers think that visible logos, memorable fonts, eye-catching packaging encourage the purchase of product, and the absence of a recognizable brand inevitably reduce its consumption.

The idea of ​​creating non-branded (Brandless) products on the market since the 1970s suggests that the link between branding and product consumption shouldn’t be perceived directly.

The idea of ​​a “Brandless” product is to offer a good quality product to the consumer at a lower price. The price advantage comes from about 40 percent. cost savings for brand communication and advertising.

The absence of a brand gives the consumer an attractive association of low price and high quality. In this way, the product can attract the consumer precisely by its unmarkedness. In other words, in today’s market, unknown products, because of the association they create, have the opportunity to show themselves as a choice of quality and responsible consumptio

Consumption habits

The research on brands shows that the consumer’s relationship with the product, changes in product consumption, is not the only consequence of good brand communication, as the brand itself is not a direct cause of consumption.

The reason is the need to consume (for example “thirsty,” “hungry,” “need a raincoat”). This is not controlled by the brand and can only take advantage of this situation.

The impact of a brand plays a small role in creating the need for consumption. Especially when it comes to existing consumers. This means that in the long run, brand sales are not influenced by the quantity of the brand, but by its content, in the association’s consumer memory.

In order to change consumption habits, to promote the consumption of one product and to reduce the consumption of others, it is not the impact on the visibility of specific brands that is much more important, but how they work with the adjustment of consumption needs.

The unbranded product, contrary to the prevailing belief, does not necessarily diminish interest in the product.

Different cases show, due to the much more complex relationship between the consumer and the product, an unknown brand can simplify the choice of a consumer with a specific need or even encourage him to choose an unbranded product due to positive – high quality, low price – associations.

Give shoppers time!

If people make choices when they are under time pressure, they are more likely to favor recognized alternatives. If you want customers to choose your unknown brand, don’t force them to respond quickly!

Try to position unfamiliar products in store “havens” where potential buyers have time to stop and take compare features.

Provide comparison tables

It’s wise to list the features of an unrecognized brand side by side with those of the more familiar competition. When customers can easily compare features, they rely less on recognition to make choices. It’s wise to list the features of an unrecognized brand side by side with those of the more familiar competition. When customers can easily compare features, they rely less on recognition to make choices. When they can’t compare, they’re going to turn to recognition as a rule of thumb.

See you soon,
Team Dropton

If we type Social Proof into Google search, we’ll find plenty of articles: “What It Is”, “18 Ways to Use It in Your Marketing” or even “Social Proof Is The New Marketing”. Well, last headline sounds really brave, but no, it’s not “new marketing”.

Ok, what is Social Proof?

Firstly, this conception was introduced to the world by psychologist and writer Robert Cialdini in his book “Influence: The Psychology of Persuasion” (which, by the way, we would recommend reading to everyone. We’re not even talking about those who work in marketing and sales. It’s a necessity for them!).

To put it simply, this is the idea that consumers modify their behavior according to what other people are doing. Let’s say, it is a signal to a person to choose a certain behavior, way of thinking, product because others have already chosen it.

Experiments performed by psychologists show that under various circumstances, people systematically avoid being separated from the group by accepting its opinion.

How does the influence of group work?

Just why do we humans do this? Why as independent individuals do we refuse to make our own decisions and succumb to other people choices for us?

We appreciate individuality, personal freedom, but when we find ourselves at a crossroads, we look where others have gone, not just turn where we want to go.

Well, the answer is simple: we instinctively believe that others know better than us. Because “others” are already a group, and there are more people, experiences. That said, more = better.

In terms of the peculiarities of human behavior, we always rely on human evolution. A group of people has always been a stronger unit than an individual, so being with a community/tribe had an evolutionary advantage.

A person’s ability to interact with other individuals is one of the main things that has helped humanity develop and prosper. Just because it was more chances to survive! After all, each of us has the same goal.

Therefore, the desire to be part of a group has been passed down from generation to generation and this is still with us. The influence of group remains crucial in making decisions and choosing direction of our behavior, even if we don’t consciously think about it.

The importance of Social Proof of business in shaping consumer decisions

If you are developing your own product or you’re working with marketing, sales – you probably know this is great potential, which, if properly exploited, can increase sales and grow a business.

Be able to raise the group and you will get more and more new shopers. And of course, it will work even better than the agency that creates advertising campaigns for you.

Let’s take a look at the statistics:

  • 53 percent. consumers mentioned that product reviews are one of the most important parts of quality online shopping (US);
  • 78 percent. consumers trust the feedback left by other internet users in the same way they trust personal recommendations (US);

  • 95% of consumers read reviews left by other shoppers before making a purchase decision.

Ok, how exactly to take advantage of Social Proof?

Well, you need to show your potential customer that many other consumers have already chosen your product and they are satisfied with it. People want to buy from brands they can trust. 

Here are some methods to leverage the influence of group.


This is the most commonly used method. In order for your existing users’ feedback to be useful in bringing you the new users, there are important two factors.

Have as many reviews as possible (positive, of course); The savvy consumer will realize that a few reviews do not objectively reflect the situation! Or…It can be left by your friends or yourself.

Ask for feedback. Usually, only a few consumers leave feedback organically, and the most often – when they are dissatisfied (so they leave negative). After each successful purchase, find a way to ask your users to leave a positive feedback!

Social media 

The number of followers on your company/product page is really important. Shoppers check the FB or Instagram pages of an unknown business. They’re insterested how many followers the page has, whether those followers respond to company content, discuss, and so on.

This clearly shows if the business has consumers that are interested in their products. So, be active and encourage your users to get involved!

Forums and Facebook groups

Does anyone there talk about your product? This factor is the most important of all we have mentioned here. It is not controlled by the company, so in the eyes of the user, this way is the most reliable.

Social Proof apps

There are plenty of sales notification tools on the market. One of them – blackfomo. It is one of the most powerful Social Proof tools for business websites. With it, you can automate Social Proof by showing real-time customer activity notifications on your website in the form of an eye-catching, unobtrusive popup.


You can show how many people bought your product, how many users subscribed to your page.

Endorsements from celebrities & influencers

Consumers trust earned media and public opinion more than brands themselves. So it makes sense that they’d trust the word of people with influence as well.

It’s important to keep in mind to find the right match. That means knowing your audience.

Media mentions

If possible, take excerpts from media mentions and paste them on your website to establish authority.


Offer special benefits to your existing customers so that they can recommend you to their friends.

Unethical social proof – business solutions in the eyes of consumers

So, what suspicious features should you pay attention to? 

Fake followers 

This method is so easy to figure out by looking at user engagement in the content that the company is published (quality of comments). If it is low, it is likely that the audience is formed by fake methods.

Fake reviews

Reviews are a huge topic…To put it simply, they can be fake, and they happen! As we mentioned earlier, nothing is more important than its quantity. Remember, several thousand positive reviews communicate better than just a few.

See you soon,
Team Dropton

Nowadays, people definitely prefer spending time on Instagram over Facebook, Snapchat, and Twitter. Because of this, it makes sense to advertise your business on Instagram.  So, in this blog, we’ll talk about everything you should know about Instagram Ads. Let’s get started! 

Benefits of Instagram Ads 

First, ad recall on Instagram Ads is 2.8x higher than ad recall from all other social networks.

Most importantly, Instagram advertising offers the advantage of detailed analytics! Sales and leads are trackable through Instagram Ads so you can see a clear ROI. Marketers can easily find out how their content is performing with their target audience, which allows them to alter or adjust their strategy as needed. Great!

What is more, due to the importance of the ‘visual’ element of Instagram Ads, advertising campaigns can be a huge help to your brand awareness within your target audience. Using your Instagram account as a way to connect to your audience as well as advertising your products is a great tool.

The other advantage is Instagram features include having a call to action button for your page visitors. 

Also, it can help you grow your brand’s community. This platform lets you for a very natural relationship to occur between your brand and your followers. The best thing, it has increased visibility with users who aren’t followers (yet). 

Instagram Ads is fully integrated with Facebook Ads, so you get the benefits of Facebook’s superior campaign customization options.

Types of Instagram Ads

  • Stories Ads
  • Shopping Ads
  • Explore Ads
  • Carousel Ads

Here’s some information about each type.

Stories Ads

With 500 million Instagram users viewing stories every day, you have a huge potential to reach a massive audience with your Instagram story Ads. Using Instagram stories will help you to share your message with an audience that’s already actively watching and engaging.

If you’re not already tapping into Instagram stories Ads and building them into your marketing strategy, now’s the time! Think about which call to action will support your goal in the best way. Do you want to send visitors to your Instagram profile? To your website? Or even push them to a conversion?

Shopping Ads

There is an opportunity to create an organic shopping post in the Instagram app by tagging products from your catalog. People can tap on these Ads and then they will be taken directly to the product description page on Instagram. Then, they can easily buy your item from a mobile store.

Explore Ads

These Ads are found under Instagram’s Explore tab. There more than 50% of users every day goes to look for photos and videos related to their interests from accounts they may not already know. It’s an ideal place for businesses to show their goods!

This is the best opportunity to be part of what’s culturally relevant and trending. That’s how you will reach new audiences actively looking to discover something new. 

Carousel Ads

With carousel Ads, users can swipe to view up to 10 photos or videos. You should to highlight your different products and focus on specific details. Great! 

OK, how much does Instagram advertising cost?

Well, this is the most burning question of marketers interested in Instagram Ads…Quick answer: The average Instagram Ads CPC (cost-per-click) is around $0.50 – $1.00.
However, there is no right or wrong answer. The price of your Instagram ad depends on more than 10 different elements. So let’ts take a look on what can make Instagram ad costs vary.

Firstly, the highest CPC age groups are 18-24, 25-34, and 35-44. They are the most valuable age groups in Instagram marketing.  

Moreover, Instagram Ad prices fluctuate based on the time of day, day of the week, and time of year. Let’s say the price increases on weekdays because the platform is more active during this time.  

Also, different times of year come with different spending habits and industries of interest. 

And…The price of the Ad is going to vary depending on demographics, time constraints, or strategic placement within the app.  


As you see, the process is fairly simple. Once you create your first Ad, it’ll be much easier the second time around.

50% of Instagrammers actively visit the profile of a business every day, but your company will not be one of them if you don’t have an Instagram account. Get started!  

Of course, if you don’t create quality content for your account, Instagram Ads will not give you the desired results.

See you soon,
Team Dropton


Facebook captures a lot of attention, with people spending on average of 35 minutes every day on the platform, so it seems like a no-brainer that engaging with your Facebook community is a great way to grow your business.

So in this article, we’ll show you the steps to create a Facebook page for business. 

First, what is the Facebook shop?  

It’s simple version of online store that lives inside Facebook and Instagram mobile apps. It makes easy for billions of users to find, browse, and buy your goods in the apps they use daily to discover new experiences.

The benefits of Facebook store

First, Facebook shop also doesn’t discriminate from small businesses who do not have a third-party e-commerce store. The best thing, this type of store allows you to have a maximum reach with zero investment! All your products and categories will automatically transfer and be live on your ecommerce store on Facebook, so you get easy access to an untapped customer base.

It’s mobile-friendly experience for your audience! Your Facebook store will provide a seamless shopping experience, as it will display your products on any screen size – on tablets, mobile phones, or laptops.

Also, this platform allows your ecommerce business stores to get valuable insights regarding their page like the reach of your page, posts, engagements, clicks, etc.

What is more? Your products can be tagged on a visual post or promoted on its own when you set up Facebook shop.

Lastly, you can dig deep and analyze the performance of specific posts and find out the demographics of your customers. 

What are the risks of selling on Facebook?

The risks are relatively minimal, especially if your product catalog will go through an approval process before being posted. The biggest issue sellers run into on Facebook is selling counterfeit or trademarked items. So it can suspend your personal account. 

How to build Facebook store?

First, you need to know your options. In essence, you can do it by using a third-party application such as: Payvment, EasySocialShop, Storefront Social. 

Also, top ecommerce platforms like Shopify, Ecwid, and BigCommerce let you list and sell products in a Facebook Shop, plus many other places if you will need.

So what do these platforms offer over the Facebook-only option? Well, It’s a full suite of product listings as well as automated order and shipping management tools designed to save you time. 

Or…What is the traditional way of creating a facebook shop?

Follow these steps  for setting up a Facebook store: 

Step 1: First, go to your Facebook Page and configure the Shop page

Step 2: Set up your shop details

Step 3: Configure your payments

Step 4: Add a products  to your Facebook store

Step 5: Managing your orders

Step 6: You’re ready!

How to tag your products on Facebook posts? 

Tagging products and services in your Facebook posts is a great way of increasing awareness of them. Not only does tagging encourage more clicks and help your posts stand out. It also makes life easier for people browsing your page to find (and buy) the products they like the look of. 

OK, let’s take a closer look how to do it:

Step 1:Set up products in your Facebook shop. See this post to get set up, and this post to help you manage it once set up

Step 2: Go to your Facebook business page and write a post. Click the “Tag a Product”

Step 3: When you click the icon, you’ll see the products currently listed in your Facebook shop.

Step 4: Choose a product and publish the post. When someone clicks on the product, they will be able to purchase it. 

How to be successful with a Facebook store?

Adding your shop to a Facebook page isn’t enough…Don’t forget to spread the word about your intention to sell goods or services. So, let’s move on and discuss what you need to do to be successful.


Facebook is one of the best advertising platforms available to companies.While creating ads, insert directly a link to your Facebook store. Your targeted audience (some probably soon-to-be customers) can just a click away from seeing your products and making a purchase decision. Of course, use newsfeed and mobile ads for the best results! 

Offer discounts and promos

Statistics show that 42% of people like a Facebook page to get a discount or coupon. So by offering discounts through your Facebook page, you’ll be able to entice new consumers.

Say bye to Stock Images

Instead of posting professional photos of your products, show how your products look in reality and shoppers can use those items in their everyday lives. 

Show how your (satisfied!) customers use your products! 

Showing your customer’s photos to others, new and potential customers will know that you already have happy feedback about your goods.

See you soon,
Team Dropton

Success in dropshipping requires hard work and effort. It’s wise to invest in online tools to automate or at least streamline your processes.

For anyone who wants to start dropshipping, there are many online tools available that can drive the growth of ecommerce business. So we will give you some of the tools that you can use to do your product and market research.

Importantly, it’s wrong to think that looking for products for dropship is just a one-time thing. Be prepared for a constant search for products to meet the needs of your customers.

Are you ready? Let’s go!


This is our product and we test every case by ourselves to make it a powerful tool for ecommerce brands. With Dropton you’ll get everything you need!

It allows us to place multiple ClickFunnels orders on AliExpress in a few clicks. Finally, forget about fill out an order manually…Let Dropton do it for you. Also, it Dropton exports and place orders automatically.. This saves a lot of time and speeds up the process! Moreover, it allows you to generate shipping labels auto-filled with customer shipping and order details.

One of the best part, when you fulfill an order, Dropton automatically send the customer an email update showing the tracking number. This greatly facilitates the company’s work processes!

2 Google trends 

First off, this is a tool that perfectly will help you with market research.

Google Trends is a free tool provided by Google that shows you the latest trending search topics. This awesome tool offers marketers insight into “hot rising” related queries, or terms that show trending changes in consumer interest. 

Also, you can find related topics, demographic insights, and related queries to help you understand Google trends.

3 Glorify app

OK, the second tool is going to help you be more unique than other dropshipping stores. 

Well, as you probably already know, most dropshippers copy each other. They don’t want to be exceptional. So you have a perfect chance to defeat competitors with your uniqueness.

Glorify App is a graphic designing tool specifically made for an online marketer. This tool will help you design product images that help you convert more visitors into customers in a few clicks. The current price at $13 per month. They offer a yearly plan as well.

4 Google AdWords

Google AdWords is Google’s advertising system. There advertisers bid on certain keywords in order for the click from people. Keyword ads are a powerful tool that helps increase and optimize the search marketing effectiveness. 

What do you need to do? Enter a name and variations for each item. The system will generate data on keyword competitiveness. Then browse through the list of products by looking at the keywords you can use. GoogleAdwords  will benefit your business a lot!

5 Omnisend

Let’s continue with the dropshipping tools that you will need for email marketing. First off, you need an email marketing service. Let’s take a look at Omnisend.

Using this tool, you can send up to 15,000 emails per month for free. That’s great! This  is more than enough if just starting dropshipping business.  

6 Zoho Mail

Secondly, you definitely need a professional email address! [email protected] it doesn’t work here… You should look at Zoho Mail. It suggest to create professional email for free. 

7 Facebook Creator Studio

Alright, let’s move on to the tool that will help you with your social media platforms. If you’re looking for a free tool, then you definitely should try tool called the Facebook Creator Studio. 

With this awesome tool, you can easily schedule your Facebook and Instagram posts. 

It lets creators and publishers manage posts, insights and messages from all of your Facebook Pages in one place. Also, analyzing and monetizing your videos can be easier than ever.

8 SimilarWeb

SimilarWeb delivers a new world of digital measurement. 

Researching competitors! This free tool can show you traffic that your competitor’s site is receiving. In a single click, you can get in-depth traffic and engagement statistics for any website you browse.

9 Amazon Best Sellers

Even if you don’t plan to sell on Amazon, take a look at the Best Sellers section on their site is a great way to find out how popular your product is in other marketplaces. 

There you can see customer reviews and an average. Moreover, take the opportunity to read the bad reviews! Put your attention on those negatives and see if you can find products that are an improvement over that product. 


It’s a site geared to accept your search query and display items that eBay deems as popular. Of course, you can compare similar items that are listed on eBay. You’ll want to check the ones with higher Watch Counts and see what edge they have over other similar products. Do they talk more about valuable qualities? Do they use more colors? Or is their brand name unique? 

This will help you understand if you can compete in the market before selling your products. 

See you soon,
Team Dropton

Dropshipping is an order fulfillment strategy where the retailer does not keep products in inventory, but relies on wholesalers or manufacturers to actually ship orders to customers. You can start a dropshipping business with zero inventory and immediately start making money.

Benefits of dropshipping 

First, you don’t need to store your products

What is the main difference between dropshipping and the standard retail model? In the first case, the merchant doesn’t have to purchase the products until the moment the customer pays for it.

Dropshipping does not require large initial capital to start. This is one of the biggest benefits for a start-up entrepreneur. When we talk about capital, big or small, we have to keep in mind that we are saving thousands of money on inventory, stockpiling, renting premises and the associated costs. In this case, you don’t need to worry about warehouse management, order packaging and delivery, inventory accounting, the return of products, stock maintenance. 


An attractive opportunity opened up by dropshipping is to work whenever you want. The internet and phone are sufficient for this method of marketing. If you can easily communicate with suppliers and customers – you will be able to manage your business as well.  Manufacturers also get more flexibility since there is more product movement.

Increase the lifetime value of customers

With the ability to add new and expanded product selections consistently, you can keep your existing customers engaged and returning to see what new items you’ve acquired.

Thousands of vacant niches!

Dropshipping business is still staying at the growth stage. Technologies and automated solutions for its smooth running emerge every year, and new exciting products and product categories appear daily.

How to choose the right supplier for your business?

The biggest mistake new entrepreneurs make, they’re choosing unknown suppliers or even without counting their number.

If you immediately start to work with several different suppliers, this means you will need to supervise not only the production of each supplier, but also to check the pricing, follow news, communicate smoothly with different companies. In the beginning, this is not that easy. Therefore, we recommended to start with one supplier and later increase their number.

How to find suppliers?

Suppliers can be found by visiting the largest exhibitions. There is a perfect place to make imporant contacts for your dropshiping business. Also, this will help you to get to know the different products and find out the first news. 

The big advantage is working with a supplier who goes hand in hand with technology. Features such as real-time inventory, a comprehensive online catalog, an order history, and the ability to accept orders via email can greatly facilitate your daily work.

The location of the supplier is of equal importance. For example, wholesalers in central America can deliver a parcel anywhere in the country in just two to three days. Faster delivery times can not only become a competitive advantage, but also help reduce shipping costs.

However, a successful wholesaler search result is just the beginning. You will take a lot of time to analyze its products, study pricing, negotiate more flexible prices or conditions.

How to choose a product group? 

If the only valuable thing you can offer to the market is the lowest price – the business is doomed to fail in the first year. In price racing, you will limit your own profits.

Here are several groups of customers whose needs can be precisely selected for the product:

  • People who invest in their hobbies. That’s why there are so many cyclists whose mountain bikes cost more than their cars, or fishermen who rent a small apartment, but have a large motorboat.
  • Business customers. They almost always order in larger quantities.

Experts recommend finding a product whose marketing can be targeted at both individuals and legal entities. Make sure your product group price matches the presale you will going to make. Once you have selected a product group, supplier and pricing, you should put your attention on a marketing plan and create a quality trading platform.

Create online store design is not enough

Even a product in demand will not bring business in success if you make a customer use discomfort e-shop or he or she simply can’t find it in a search engine… For e-shops, nothing is more important than SEO and the ability to find your products by keywords.

Well, you’ll say great! Let’s calculate how much it can cost an entrepreneur to create an online store: a professional product photoshoot, website optimization, and advertising through other marketing channels… A lot! However, if this will be done in poor quality, there is very little chance that your business will move on. 

See you soon,
Team Dropton

Economic theory states that price is determined by the interaction of supply and demand. The main component of supply is cost, and the main component of demand is the price. Working together, they constantly adjust to each other.

In order to survive and expand, companies must set a commodity price that will ultimately cover the overall cost of production and allow for a normal or adequate return on capital employed.

In this article, we will shortly review the pricing principles, how to set the right price for your products.

Are you ready? Let’s go!

Pricing process 

In the case of a company with a long production cycle, production capacity and production volume are first estimated and fixed costs are added, plus overheads. A supplement to the total production costs is added to allow a “fair” return on the capital invested. This add-on, or “surcharge,” can vary widely.

The “cost and surcharge” method of pricing is usually inflexible in terms of demand, but it’s very popular because it is extremely simple. As demand grows, adding a higher “mark-up” would give the company a higher profit. 

Price determinants

There is no simple formula to make a price decision. The factors described below that interact with each other need to be considered.

Economics. The economic environment is an extremely important factor, such as monopolistic, competition in which a company operates.

Users. To know how many goods can be sold in a given period at a certain price, it is necessary to know well the elasticity of demand for the product. It should not be forgotten that the reaction of buyers to the price is not determined solely by economic factors.

Competitors. When setting the price of a product, it is necessary to anticipate the actions of competitors, which can be said to lead to a price cap. A below-market price will only bring a temporary increase in sales. Competitors can also lower their prices.

Expenditure. The impact of production on costs and profits needs to be taken into profit.

The final choice usually depends on the reaction of the buyers – how much they will pay for the better quality, how long the differentiation will last. 

First, there’re things to consider before pricing your products

Before starting to price your products, you need to know what your business expenses are. You should figure out what all your expenses for the next few months will be. 

Here are some costs to check out: 

  • Contractor, employee salaries, your salary
  • Shipping cost
  • Marketing, advertising cost 
  • Your website fees
  • Emergency fund
  • Monthly fees 

Impact of the duty on the price

Export pricing is complicated by long distance to the consumer, exchange rate fluctuations, government policies (such as customs policy). 

Here comes highlights of pricing:

1 Cover your back! 

Always make sure you’re setting prices that cover your costs, otherwise, you’ll be running your business at a loss! 

Remember, this is the main rule to keep in mind as you go forward and start pricing up your products.  There’s no reason to sell your goods cheaper than anyone on the market, if you can’t afford to keep your business running. 

2 Understand the market 

Whatever you’re selling, you must to to identify customer expectations, segments, needs, and behaviors. It can be carried out as part of market research or user research. You need to know how much your customer will pay. Also as well as how much competitors charge.  

Try your best to find information from customers on what they really looking for and the prices they find fair and the prices that they are repulsed from.

We all know a lot of people love shopping. Did you know you shouldn’t price your items too low? Because shoppers like to know they’re getting value for their money. So, super cheap prices can make customers suspicious, let them believe that your item is mediocre. 

Of course, talk to your customers regularly to make sure your prices remain optimal.  

3 Analyse competitors’ products and prices

Although the maximum price can be set on the basis of demand and the minimum on the basis of costs, when a company sets the average price range, it is influenced by the prices of competitors and their reaction. 

You can buy competitors’ items and compare it. Knowledge of a competitor’s product can be used as a starting point in setting your prices.

Knowing the demand curve, the estimated amount of costs, and the prices of competitors, a company can determine the price of its product.

4 Set value-based price  

Value-based pricing is a strategy of setting prices primary based on a customer’s perceived value of your product in question. The basic idea is to set a price that’s based on what your customers are willing to pay. 

Important: for brands to develop a successful value-based pricing strategy, they must invest a significant amount of time with their customers to identify their wants.

OK, how to set up value-based price? 

Here are the steps: 

  • Identify your customer’s ‘second-best option’. Think if your customer can’t buy your product, then what they should choose?
  • Then find out the price of the ‘second-best choice’.
  • List all the ways why your offer is better. Estimate how much you think these differences are worth to your customers.
  • List all the ways that the ‘second-best offer is better. Be very honest here. So, how much do you think there are worth to your customers?
  • Finally,  calculate the best price! 

Examples of value-based markets

Popular name-brands command higher prices based on consumers’ perceptions of how the brand affects their image. Also, if brand can persuade an A-list celebrity to use their product, the perceived value of the associated brand can suddenly skyrocket. 

However, when a brand’s image goes down for any reason, the pricing strategy tends to re-conform to a cost-based pricing principle.

5 Psychology pricing

Psychology pricing encouraged shoppers to make a purchase decision based on an emotional trigger rather logical. 

Have you ever wondered why the most prices are set on $9.99 instead of rounding it up?  Well, there comes a reason – customers usually pay more attention to the left-hand number rather the numbers after the decimal. So the number $9.99 looks definitely better than $10. This method will drop it into the lower price band and potentially increase its sales.

Objectives of this method:

  • Those prices appear lower to the buyer
  • Those prices show a kind of discount to buyers

6 Don’t stop! Keep testing pricing strategies 

Price testing is exactly what it sounds like, it means testing different prices for your products. Instead of using optimization tools, you let the customer vote for the best pricing with their dollars. 

It’s natural to take a lot time deciding on your launching price. Pricing a price will give you a better idea of how your customer responds to your pricing strategy. Pricing reflects your brand and your target audience.  

All in all, it’s the best method to determine how to price different tiers of products to sell the most product with the highest profit margin. Remember, set your goals, identify your target groups, complete incremental changes, analyze the results and have the right software to support you whilst testing. 

See you soon,
Team Dropton

Practice shows that only 10% of advertisements affect the consumer and motivate them to make a purchase decision. Due to the high competition, more than half of brands end up shortly after their launch. 

Brands seeking to dominate in the market must pay increasing attention to packaging design, which can boost consumer purchasing decisions by as much as 50-80%.  

Packaging elements such as sharpness or roundness of corners, color, shape, font size and font, choice of graphic design, or production material will influence the customer purchase.


Global research has confirmed that consumers prefer more the packaging of round rather than square or rectangular. 

Rounded corners add exclusivity to the product, associate it with luxury for the buyer, and match global sustainability trends with up to 30% less material. However, it is necessary to see a holistic view and not to follow the same rule in different markets.

For example, one of the biggest failures in packaging design came in 2018, when  Dove, which spreads the message that all women of all ages, looks, race or shapes are beautiful, released a limited set of tools to embody women’s silhouettes. However, one clear-cut package made the woman feel formless and this highly unsuccessful experiment caught  consumers anger.


Responsibly, the colors of the product packaging or brand should also be chosen depending on the context and the message being sent. 

Color increases brand recognition of more than 80%. This carefully selected element of a product or service, aligned with the values, emotion, and message of the market participant, can significantly strengthen a company’s position in the market, as the consumer subconsciously chooses brands that reflecting desired mood and internal preferences.

Here comes a list of color meanings.


Commonly seen: energy, optimism, happiness, playfulness, friendliness

Most suitable products/industries:

  • Children’s products (bright yellow)
  • Summer products
  • Luxury/high-end market
  • Fast food

The color yellow can be bright and intense, which is why it can often invoke such strong feelings. The color loves a challenge, particularly a mental challenge.

Yellow can quickly grab attention, but it can also be abrasive when overused. It can motivate people to become overly critical and judgmental, as well as deceitful. Too much yellow can cause apprehension, nervousness, anxiety, agitation and confrontation particularly in people who are already stressed.

Negative color meanings in business:

Impulsive, stressful, nervous, irrationality, fear, emotional fragility, anxiety.


Commonly seen: excitement, rush, energy, love, passion, anger, aggression, power

Most suitable products/industries:

  • Food/drink
  • Sales/discount stores

Red is a color that dominates. It gets people’s attention and it holds it. This color exudes a strong and powerful masculine energy.

Red is energizing. It excites the emotions and motivates us to take action. It signifies a pioneering spirit and leadership qualities, promoting determination, ambition.

The color red has also been proven to have physical effects, increasing blood circulation, breathing rates and even metabolism. This actually creates hunger, and is one of the reasons why most fast-food chains and restaurants use red in promotions and branding. Red is used as a primary branding color by Burger King, McDonalds, KFC, Pizza hut…

Also, this color works perfect on short-term, irregular promotions such a sales and offers.

Negative color meanings in business:

Angry and quick-tempered, over-bearing, tiring, aggressive and domineering, resentful, violent and brutal.


Commonly seen: joy, energy, warmth, fun, enthusiasm, vitality

Most suitable products/industries:

  • Creative
  • Ecommerce

Orange is similar to red and it also creates physical effects blood pressure, breathing, etc.), but to a smaller affect. This secondary color adds vibrancy to the brand and always catches the eye. Orange is often used to draw attention, such as in traffic signs and advertising.

It’s a combination of yellow and red and is considered an energetic, which is perhaps why many sports teams use orange in their uniforms, mascots, and branding.

The color psychology of orange is optimistic and uplifting, rejuvenating our spirit. In fact, orange is so optimistic and uplifting that we should all find ways to use it in our everyday life, even if it is just an orange colored pen that we use. Fanta and Nikelodeon created their logos to represent fun.

Orange brings spontaneity and a positive outlook on life and is a great color to use during tough economic times, keeping us motivated and helping us to look on the bright side of life.

However, If you’re targeting the luxury market, avoid this color. It’s youthful feel, playful, so that can make your brand feel cheap, especially when it’s overdone. 

Negative color meanings in business:

Over-bearing, superficial and insincere, inexpensive.


Commonly seen: calmness, coldness, reliability, intelligence, security

Most suitable products/industries:

  • Social media
  • Software
  • Health and wellness
  • Financial

Blue is the color of the sky, ocean, sleep, and twilight. It is a color that makes you feel so good. It allows us to calm down, destress, and think of the most ideal situation. Also, color blue is often seen as a sign of stability and reliability. Blue adds strength and unity, and is therapeutic to the mind and body. It brings harmony to the spoken word. However, it can be perceived as cold, unemotional and unfriendly.

The color blue is the most universally favored color of all and therefore the safest to use. It relates to trust, honesty and dependability, therefore helping to build customer loyalty. Also, businesses that want to project an image of security often utilize blue in their advertising and marketing efforts.

To put on your attention, younger people see blue in general as a color relating to maturity and the adult market, unless it is a bright electric blue.

Negative color meanings in business:

Rigid, deceitful, spiteful, self-righteous, superstitious, emotionally unstable, manipulation, unfaithfulness.


Commonly seen: degree, title, influence, power, strength, femininity, loyalty, calmness, luxury

Most suitable products/industries:

  • Indulgent products
  • Luxury/high-end market
  • Sophisticated/mature target market

Purple suggests wealth and extravagance, fantasy and the world of dreams… Physiologically, it heightens people’s sense of beauty and their reaction to more creative ideas.

The purple color is the most prominent psychological trigger is that of royalty and nobility, making it an amazing choice for brands creating luxury and elegance. It has incredible high-end appeal and is a great way to increase the value of a product, of course.

If you are in a service business, use some purple in your marketing to denote your premium service. Also, many companies that stand out as being original and different use purple in their logos. Example – Yahoo! Cadbury, Taco Bell, etc.

Negative color meanings in business:

Immaturity, pompous, arrogant, fraudulent.


Commonly seen: naturalness, life, energy, wealth

Most suitable products/industries:

  • Green products
  • Environmentally friendly
  • Health and wellness
  • Fitness

Green is a color of growth and vitality, associated with new life and renewal. This color is known as the color that calms you down, a symbol of rest and peace. With green, you create security and tenderness, harmony and balance. It has a more positive affect than most other colors.

Also, this is a color of Mother Nature, therefore it can be a great choice for designing the ecommerce stores that offer food products or cosmetics they are not artificial. The juice brand Tropicana wants the users to know that the juice is natural. 

Darker greens relate to money, wealth and prestige, while lighter greens relate to growth and freshness, it can also represent sustainable development, prosperity, and financial stability. Negatively, it can indicate stagnation and, incorrectly used, will be perceived as being too bland.

Negative color meanings in business:

Possessive, materialistic, over-cautious.


Commonly seen: security, structure, support, seriousness

Most suitable products/industries:

  • Finance
  • Coffee
  • Food
  • Package delivering
  • Outdoor products and services

Physiologically, brown gives people either reassurance and comfort or a feeling of suffocation and dirtiness. Also, brown suggests endurance, stability and duty. It relates to the outdoors, the practical and down-to-earth and the family unit. Many of us love brown due to its security, strength and practicality.

Brown is often used in food packaging because it can signify the food is natural, earthy and eco-friendly. Coffee and chocolate companies also often use it in their packaging because it’s the color of their product.

Negative color meanings in business:

Lack of sophistication or humor, too serious, heavy and dull, despairing, dirty, passive.


Commonly seen: purity, cleanliness, innocence, effectiveness

Most suitable products/industries:

  • Creative
  • Desing
  • Tech

In color psychology white is the color of a new beginning, it stands for everything good and right. Color white is calming as it creates simplicity, organization and efficiency out of chaos. It clears the way forward.

While isn’t stimulating to the senses, it opens the way for the creation of anything the mind can conceive.

White can feel distant, impersonal, and cold. Though we associate it with morality, it can make us uncomfortable, as if a space or project is too perfect, or too artificial. It communicates, “Touch me not!” White is purity and, like black, uncompromising; it is clean, hygienic, and sterile. 

Negative color meanings in business:

Fastidious, empty, isolated, cautious, critical and boring.


Commonly seen: power, luxury, elegance, sophistication, safety, independence

Most suitable products/industries:

  • Tech
  • High-end products

Black is all colours, totally absorbed.

Psychologically black means authority, power and control. Alternatively, it can be seen as sophisticated, dignified and serious. Black is a neutral color, which is often used to “stabilize” or subdue more vibrant colors that run the risk of being overpowering. Because of these stabilizing properties, black can feel very powerful.

Also, black can be associated with being modern. The use of black in the Apple logo implies modernity, innovation, minimalism, and bold thinking. These are all traits the modern consumer has come to rely on Apple products in their daily lives.  

Negative color meanings in business:

Depressing, pessimistic, secretive, conservative, serious.

The message is encoded in font

A well-used font may also encourage the purchase of a product. Too complex and incompatible font style complicates the task of reading and researching the brand, makes the user feel uncomfortable and creates negative emotions.

According to the research, Sans-Serif is the most attractive font. It making less time-consuming for users to examine label information. Also, modern brands are seeking very popular Century Gothic and Calibri font styles.

Ignoring user needs is the death of the brand

Businesses often save money where they should spend more – packaging is made from inferior, cheaper materials, creates a logo that is unsuitable for their segment, and underestimates the attractiveness of colors and fonts and the power of symbolism.

Nowadays, with fierce competition and coming more brands than ever, business owners need to pay attention to packaging and not be afraid to be different.

Team Dropton

Here comes Spring shopping–one of the biggest shopping seasons of the year! So many people want to start their own online businesses and face one common problem: they don’t know what to sell… Well, there are countless pructs that you can sell this spring on your onlnine martket, and you can get started right after this review.

We’ve used these two main resources for our research:

Google Trends
Social media channels: Facebook and Instagram

Alright, now it’s time to get started with our list of products to sell this spring on your online store! 

1 Face massage Rollers 

Face rollers are a great thing if you’re looking for dropshipping products to sell in spring 2020. This product gets an impressive 49,500 every month searches proving this is an item people really need. Search “face roller” on YouTube, and there will come nearly 80,000 results. You can market this face massager by creating Google ads targeting keywords like “face massager.

Face massage rollers: the secret from the ancient Chinese skin care 

With our culture’s growing up with natural products and holistic treatments, one of the latest beauty trends is on the rise: face massage rollers. Indeed, this is not a new thing. Face massage rollers have held a special place in Chinese culture for centuries. This simple massager can be used to massage the chin, nose, cheeks , etc.

Instagram ‘star’

Instagram is connecting beauty brands and influencers. Face roller became one of the most popular Instagram product. You can also create simple videos showing your massager being used on the face to demonstrate its benefits. Then, Then, use those videos for social media ads.

All in all, face rollers are really great choice if you’re looking for dropshipping products to sell in this spring. Hurry up!

2 Hiking Backpacks 

Spring is the perfect time for hikers! And hikers love to buy new stuff for this season. The analyzed data shows backpacks a clear frontrunner as one of the best products to sell online on spring. Backpack sales will grow from $19.1 billion in 2020 to $22.5 billion in 2023. So, this should be a top product on your sales.

Remember, when it comes to listing these products in your store, to try and nail your product descriptions. Just make sure you include as much useful information as you can in your product descriptions – it could convert customers.

3 Running/Athletic Shoes

Summer bodies are getting ready on spring! When the weather thaws and the days get longer— it encourages sports outside and morning runs. In fact, mesh shoes for women and men have been a best-selling item for the last two years and will be a trending product in 2020.

Authenticity of photos

Buyers will especially be worrying about counterfeits. Before you get started your campaign, stay away from the images of other websites. Make sure all your photographs are original photos. Not having your own images is the first thing that could prevent shoppers from trusting the authenticity of your brand. Take the right photographs to take pictures for your sneakers selling list. Include three or four detailed shots from the different angles. 

4 Portable power bank 

It’s very useful when you have a power cut at your home or no electricity area. So, power banks are always giving freedom to use the smartphone without worrying about its battery. Travel without worrying about charging point or phone’s battery.

However, most people don’t have power banks just yet, or at least, not one that they can carry easily around with them every single day. So, that’s exactly why this great product could prove to be a winner for your store.

5 Fitness trackers

Fitness trackers (sometimes called smartwatches) are a wrist-worn device that can detect some combination of walking steps, running distance, heart rate, sleep patterns, and swimming laps.Fitness bands interact via Bluetooth with an app in a mobile device that configures the device and downloads the wearer’s activity data. The statistics shows, they are around 1.2 billion globally sold each year. Worldwide revenue from fitness trackers is expecting to grow to $3.33 billion in 2022.

Offering these bands as an upsell to your customers is a great way to help increase overall sales.

6 Minimalist wallets 

As the world progresses to a cashless society, the need to carry wads of cash in your wallet is decreased and the majority of wallets inevitably become slimmer as a result. May as well jump on the trend ahead of the pack, right?

That’s exactly why minimalist wallets are so great. People are moving away from chunky wallets – they need a new, streamlined take on their comfortable wallets.And spring is a great time to show on those buyers these great minimalistic goods!

7 LED pet collars

Here comes one of the best dropshipping product for pets 2020.

It is the most daunting task to get hold of pet if it is faster than you. Sometimes, WE even lose the sight of him. Calling their names won’t help either, if they are lost in the fun. But, these collars are an amazing device which help owenrs find your dog by following the LED light.

Truly, pets owners love to buy new things for their furry friends. In fact, Americans spend $70 billion on pets! They spend more money on their pets at a higher rate than they are on medicine or food! So, LED pet collars should be a great product that pet owners are looking for on spring. When you’re marketing these products, we recommend creating videos. You really need to show the product being used to demonstrate its value.

Team Dropton


Just imagine, over the last five years Influence marketing has risen 90x, and within a decade we’ve grown up from 0 to 93% of marketers practicing it. According to Business Insider Intelligence, this is expected to grow to a $15 billion industry by 2022, up from $8 billion in 2019!

Q: First of all, what is Influence marketing? 🤔

A: A:
Well, it’s a big deal. To put it simply, this is the campaign collaborations between brands and influencers. This market influence came about seeking brand popularity, an individual’s expertise, or reputation. 

You should to consider what your target audience is and where they spend time. Let’ say If your target audience is older people, for instance, you take a look for influencers talk about your niche in Facebook groups. If your target market is young people, then you may focus more on Youtube, Snapchat, or Instagram.

Are you asking how to find the right influencer for your brand? Let us help you! In this blog, we’ll explore key influencer marketing apps to find the right influencers for your brand, monitor campaigns, and measure results.

Here we go!

1 Upfluence

Browse, evaluate, contact!

Save tons of time in this fast world! The plugin offers instantaneous, cutting edge analytics for any influencer, across all of their social media accounts.

The Upluence has a huge database of influencers over 150 countries within 3 million influencer profiles. The platform is screened for high-quality engagement, reach and updates these in real-time. This immediately allows you straight from your Chrome browser to analyze an influencer’s profile info and goes well with profiles on all major networks: Instagram, Facebook, YouTube, Pinterest, and Blogs.

Clients can search through Upfluence to find influencers by using as much as need keywords. Using criteria like location, social platform, or the number of followers, you can narrow your search even further on Instagram. That’s great!

2 founder Theodore Summe says he created the technology to streamline the networking power of social media. founder Theodore Summe says he created the technology to streamline the networking power of social media. It saves time by showing users’ needs in one place.

The technology needs users to download a browser add-on for Google Chrome. Then, you can use it to see your email recipients, LinkedIn and Facebook connections’ social accounts and updates in a sidebar. Indeed you can also see your connections’ social media accounts on a wide range of other social media channels and platforms. These include Google+, Klout, Angel base, FourSquare, and Behance. even gauges the context of relationships—in this case, the number and types of social media interactions between connections.

3 Social Crawlytics

Here is to help you identify your competitors’ most shared content. With this tool you can analyze your competitors to determine what has been their most successful content and how people have shared it. In addition, it offers a suite of tools including social metrics, most shared authors, scheduled monitoring and a robust API. This could give you possible influencers.

4 AllTop

This works really cool if you’re looking for influencer blogs. Alltop is really better than Google…

It is curated by people, not by an algorithm, who search for the top blog posts each day in particular niches. Basically, it collects blog posts and content from popular websites’ RSS feeds, and puts them into one single place. It’s an easy way to keep track of the latest, most recent posts! So, this tool provides a very simple way to scan through the articles listed on popular websites.

Alltop covers subject areas from business to news, from hobbies to technology, and from regions across the globe.

5  HyperAuditor

Find fake influencers, followers, likes, comments, and engagement

If you’re looking for an in-depth analysis of the quality of an Instagram or Youtube influencer’s followers or a way to find fake followers stats, HyperAuditor’s coming to help you.

You can select a list of the top 1000 influencers, covering all niches or break the list into one of 14 categories. Also, you can either select influencer lists covering all countries, or select a list only including influencers from one of 17 selected countries. Moreover, it shows what your target audience is and what they are interested in.

6 SEOquake

SEOquake gives you quick and easy access to analytical data on any webpage. This is is a free browser add-on you can use it for quite a few SEO purposes that provides you with organic research data at the click of a button. Currently compatible with Mozilla Firefox, Google Chrome and Opera.

This tool isn’t limited to search results, however. At any point, while browsing a webpage you can activate SEOquake and review a series of reports about the webpage’s SEO value. This is a wealth of information which can be of great value, particularly if you are looking for influential sites to work with. SEOquake can provide you with the data you need to create an effective strategy for your business moving forward.

Team Dropton