Nowadays, people definitely prefer spending time on Instagram over Facebook, Snapchat, and Twitter. Because of this, it makes sense to advertise your business on Instagram. So, in this blog, we’ll talk about everything you should know about Instagram Ads. Let’s get started!
Benefits of Instagram Ads
First, ad recall on Instagram Ads is 2.8x higher than ad recall from all other social networks.
Most importantly, Instagram advertising offers the advantage of detailed analytics! Sales and leads are trackable through Instagram Ads so you can see a clear ROI. Marketers can easily find out how their content is performing with their target audience, which allows them to alter or adjust their strategy as needed. Great!
What is more, due to the importance of the ‘visual’ element of Instagram Ads, advertising campaigns can be a huge help to your brand awareness within your target audience. Using your Instagram account as a way to connect to your audience as well as advertising your products is a great tool.
The other advantage is Instagram features include having a call to action button for your page visitors.
Also, it can help you grow your brand’s community. This platform lets you for a very natural relationship to occur between your brand and your followers. The best thing, it has increased visibility with users who aren’t followers (yet).
Instagram Ads is fully integrated with Facebook Ads, so you get the benefits of Facebook’s superior campaign customization options.
Types of Instagram Ads
- Stories Ads
- Shopping Ads
- Explore Ads
- Carousel Ads
Here’s some information about each type.
Stories Ads
With 500 million Instagram users viewing stories every day, you have a huge potential to reach a massive audience with your Instagram story Ads. Using Instagram stories will help you to share your message with an audience that’s already actively watching and engaging.
If you’re not already tapping into Instagram stories Ads and building them into your marketing strategy, now’s the time! Think about which call to action will support your goal in the best way. Do you want to send visitors to your Instagram profile? To your website? Or even push them to a conversion?
Shopping Ads
There is an opportunity to create an organic shopping post in the Instagram app by tagging products from your catalog. People can tap on these Ads and then they will be taken directly to the product description page on Instagram. Then, they can easily buy your item from a mobile store.
Explore Ads
These Ads are found under Instagram’s Explore tab. There more than 50% of users every day goes to look for photos and videos related to their interests from accounts they may not already know. It’s an ideal place for businesses to show their goods!
This is the best opportunity to be part of what’s culturally relevant and trending. That’s how you will reach new audiences actively looking to discover something new.
Carousel Ads
With carousel Ads, users can swipe to view up to 10 photos or videos. You should to highlight your different products and focus on specific details. Great!
OK, how much does Instagram advertising cost?
Well, this is the most burning question of marketers interested in Instagram Ads…Quick answer: The average Instagram Ads CPC (cost-per-click) is around $0.50 – $1.00.
However, there is no right or wrong answer. The price of your Instagram ad depends on more than 10 different elements. So let’ts take a look on what can make Instagram ad costs vary.
Firstly, the highest CPC age groups are 18-24, 25-34, and 35-44. They are the most valuable age groups in Instagram marketing.
Moreover, Instagram Ad prices fluctuate based on the time of day, day of the week, and time of year. Let’s say the price increases on weekdays because the platform is more active during this time.
Also, different times of year come with different spending habits and industries of interest.
And…The price of the Ad is going to vary depending on demographics, time constraints, or strategic placement within the app.
Conclusion
As you see, the process is fairly simple. Once you create your first Ad, it’ll be much easier the second time around.
50% of Instagrammers actively visit the profile of a business every day, but your company will not be one of them if you don’t have an Instagram account. Get started!
Of course, if you don’t create quality content for your account, Instagram Ads will not give you the desired results.
See you soon,
Team Dropton
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